In a recent briefing with Apple about data protection as a response to the new European GDPR standards, I was told that every mapping interaction with a user is anonymised, and the first and last sections of every journey are left out of any data, so nobody's personal movements are ever revealingly tracked.Īpple Maps was in its current manifestation. Maps needed to be great at transit, driving and walking - but also as a utility used by apps for location services and other functions.Ĭue says that Apple needed to own all of the data that goes into making a map, and to control it from a quality as well as a privacy perspective.Īpple, of course, always has privacy front-and-center, as a major priority. As Panzarino points out:īecause Maps are so core to so many functions, success wasn’t tied to just one function. AppleĪnd it's as though Apple has had something of an epiphany in the last several years, recognizing that mapping features are crucial to more than just the Maps app itself. Apple Maps 3D view of Manhattan in current version.
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